A new two-year partnership has been confirmed for 2026 – 2027 across Threshold’s leading endurance events.
In an exciting move for both brands, Threshold Sports is pleased to announce the return of Lake District-born performance brand VÅGA as the Official Headwear Partner for its flagship endurance events, including the Trail Series ultramarathons and Endure24 relays, in a newly signed two-year deal covering 2026 and 2027.
After a successful partnership during the 2024 Trail Series, VÅGA now returns with an expanded, multi-event agreement that reflects their shared commitment to performance, community, and sustainability.
Founded on the trails of Cumbria, VÅGA is a performance-led sportswear company focused on designing high-quality running products tested in real conditions. From its iconic short-peak running caps to its growing range of high-performance headwear, VÅGA has built a loyal community of runners across the UK and beyond.
This renewed partnership sets the stage for an exciting 2026–2027 season, bringing together two brands united by the belief that great kit and great events empower people to go further.
Under the new agreement, VÅGA will:
- Provide custom-branded headwear for each event, available for participants to purchase
- Supply headwear for Threshold staff and at community events
- Retail on-site at all events across the Trail Series and Endure24 weekends
- Be featured in a broad range of digital activations, including website, email, and social media
- Receive several participant places at each event to support their athlete community
“We’re thrilled to be reuniting with VÅGA for a bigger and bolder partnership. Their headwear is hugely popular with our participants, and we’ve loved seeing so many participants complete their race day kit with VÅGA headwear in previous years. Their presence both on the ground and online brings real value to our endurance community.” – Alex Sawbridge, Partnerships Director at Threshold Sports.
“We’re pumped to be teaming up with Threshold Sports once again. These events are everything we love about the running community- big challenges, positive energy, and people pushing their limits! Our gear is built for exactly this, and we’re excited to see more runners rocking VÅGA on race day and beyond.” – John Mason, Founder, VÅGA.
