For the past 5 years Dulux has sponsored the iconic cycling challenge, London Revolution and this new partnership on Race to the King continues their commitment to bring together their customers, colleagues and communities in a brilliant memorable event surrounded by colour.
Dulux have been working with Threshold Sports since 2014 using the power of colour to help transform lives by uplifting communities and making living spaces more fun as Nick Tuppen, CEO Threshold Sports explains:
“Dulux has been a fantastic partner of our events since their debut riding from Land’s End to John O’Groats as part of Ride Across Britain. Since then, their belief in the power of colour and their irrepressible enthusiasm has transformed the experiences of thousands of runners, walkers and riders. The Dulux Race to the King is the perfect way to extend our relationship and we are set to redefine what people can expect from endurance events. Whether taking on the shorter distances or the mighty 100km weekend challenge, people will never have seen the South Downs this colourful! And that’s not even mentioning the finish line welcome you can expect from our resident King and the Dulux dog!”