The Threshold Trail Series is a collection of weekend ultra marathons that attracts thousands of walkers and runners each year.
These iconic British challenges take place in stunning locations, from the South Downs to the Ridgeway, Britain’s oldest path. Voted the UK’s Best Endurance Events at the UK Running Awards for the last four years, they also raise millions of pounds for charity each year.
For 2023, we have opportunities to headline partner on individual events, as well as the option to be a category partner. Now, you can join the likes of Dulux and adidas, in aligning your brand against the UK’s fastest-growing leisure activity.
Walking for leisure has seen the greatest growth in UK activity levels in the last year (Sport England), with participation across the Trail Series hitting record numbers in 2021. Intergenerational with a near 50/50 gender split, the Series offers year-round engagement opportunities and a unique 36-hour audience dwell time.
Whether it’s attracting new talent, building bonds between colleagues, or focusing on your team’s wellbeing, the Trail Series has driven impressive results for previous partners Dixons Carphone and HEINEKEN, as shown by the post-event survey results below:
Be part of a growing series reflective of the fitness boom post-pandemic, benefiting from the high demand for UK-based weekend activities. Activate nationally and engage regional hubs, as well as enjoying unmissable visibility on a campaign that produces >9m branded impressions. The perfect opportunity for a brand with British heritage or one looking to establish their position in the UK market.
Now’s the chance to be part of the UK’s leading trail series, benefiting from a host of impactful digital and live event partner rights. Current opportunities include:
*Subject to availability
Click below to find out more about the Threshold Trail Series and range of partnership opportunities available.