Book with confidence - COVID-19 guarantee continues in 2022

AWARD-WINNING PARTNERSHIPS NOW AVAILABLE

Tap into the UK trail walking and running boom and change lives in 2022

UK’S FAVOURITE TRAIL EVENTS FOR ELITES TO FIRST TIMERS

The Threshold Trail Series is a collection of four weekend ultra marathons that attracts over 9,000 walkers and runners a year. These iconic British challenges take place in stunning locations from Northumberland to the South Downs, have been voted the UK’s Best Endurance Events at the UK Running Awards for the last four years, and raise over £1.2m annually.

Now, following successful multi-year sponsorships with Dixons Carphone and HEINEKEN, we have partnerships available for the first time in 2022. This includes the option to headline partner across the whole series as well as options for individual events.

Check the video below:

Threshold Trail Series 2022.mp4 from Threshold Sports on Vimeo.

CONNECT TO A HIGHLY VALUABLE DEMOGRAPHIC
YEAR-ROUND

Walking for leisure has seen the greatest growth in UK activity levels in the last year (Sport England), with participation across the Trail Series hitting record numbers in 2021. Intergenerational with a near 50/50 gender split, the Series offers year-round engagement opportunities and a unique 36-hour audience dwell time.

 

PROVEN EMPLOYEE ENGAGEMENT AND WELLBEING PLATFORM

Whether it’s attracting new talent, building bonds between colleagues, or focusing on your team’s wellbeing, the Trail Series has driven impressive results for previous sponsors, as shown by the post-event survey results below:

  • 100% said the event had a positive impact on their overall health & wellbeing (DC)
  • 79% said the event had a positive impact on team-building (DC)
  • 82% said the event increased their pride in working for the company (HEINEKEN)

TAP INTO THE ACTIVE LIFESTYLE BOOM & CELEBRATE THE BEST OF BRITAIN 

Be part of a growing series reflective of the fitness boom post-pandemic, benefiting from the high demand for UK-based weekend activities. Activate nationally and engage regional hubs, as well as enjoying unmissable visibility on a campaign that produces >9m branded impressions. The perfect opportunity for a brand with British heritage or one looking to establish their position in the UK market.

A RANGE OF PARTNERSHIP PACKAGES TO CHOOSE FROM, WITH LIMITED AVAILABILITY

Now’s the chance to be part of the UK’s leading trail series, benefiting from a host of impactful digital and live event partner rights. Current opportunities include:

  • Series Title Partner: Ownership of full series with unmissable visibility
  • Event Title Partner: Ownership of one or multiple events
  • Category Partner: Automotive, Wellbeing, Tech or new designation
  • Value in Kind: Free sampling and/or service provision

Click below to find out more about the Threshold Trail Series and range of partnership opportunities available.

Event Partners
Gold Charity Partners

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